Ford launched its “Power Promise” initiative in October that included a free home electric vehicle charger with installation for new EV buyers. The promotion was initially scheduled to end on January 2nd, but now Ford is extending it into the first few months of 2025.
Starting today, Ford says its Power Promise promotion will run through March 31st, 2025, giving US customers who buy a new model year 2024 or 2025 Mustang Mach-E, F-150 Lightning, or E-Transit more time to take advantage of the perks. Those include the complementary home charger with “standard” installation, 24/7 customer support for charging questions, and complimentary roadside assistance.
The Ford Power Promise extension comes following a “best ever” quarter for EV sales at the automaker, according to Ford spokesperson Susannah Evans.
Ford Mustang Mach-E sales were up 27 percent to 51,745 units for 2024 compared to the previous year, while the F-150 Lightning was up 39 percent to 33,510, and the E-Transit was up 64 percent to 12,610. The Mustang Mach-E hit a record fourth quarter with 16,119 sold and is the second-best electric SUV in sales in the US after the Tesla Model Y, according to Ford. The company sold 97,865 pure electric vehicles in 2024 — still short of GM, which delivered 114,400 for the year.
Ford’s Model e retail director, Stacey Ferreira shared on LinkedIn that customers have reported high satisfaction in the program, which includes an 11-day average timeframe from quote to install. Ferreira says that approximately 85 percent of the complimentary home charger installations were considered “standard installations,” meaning no additional out-of-pocket costs were necessary.